Weekly Opinion Editorial
DON’T BE A LOW
INFORMATION VOTER!
by Steve Fair
There are four
months until the November general election.
That is an eternity in politics.
This election cycle has been challenging for candidates and voters
alike. Due to the COVID-19 pandemic,
face-to-face campaigning has been virtually non-existent. Direct mail and social media have been the
vehicles of choice in a quarantine environment.
Sorting through the campaign rhetoric has always been a challenge for
voters, but in 2020 is especially difficult.
Here are four tips:
First, every
candidate puts their best foot forward. They
paint themselves as trustworthy, loyal, helpful, friendly, courteous, kind,
obedient, cheerful, thrifty, brave, clean and reverent- all traits in the Boy
Scout oath. They shy away from controversial
issues. So long as the voter understands
that and doesn’t accept the candidate’s brag sheet at face value, no harm is
done.
Second, pointing
out how a person votes or conducts themselves in office is not dirty
campaigning. An elected official’s
voting record is fair game. They should
be willing to defend their voting record and explain their conduct. Any elected official/candidate that is
unwilling to defend their vote or position on an issue is not worthy of your
vote.
Third, candidates
often attempt to define their opponent in an unflatteringly way. In this COVID-19 climate, candidates are
sending more ‘defining pieces’ to voters about their opponents than ever. The pieces usually include some unflattering
photograph that ties the opponent to an unpopular political figure or group. Often the piece contains some truth, but it
is so exaggerated/caricatured it is hard to take seriously. Politicos like to say that dirty campaigning
works only when you are ahead, behind or even in the polls. The reason they are used is because low information
voters are influenced by them. Don’t be
a low information voter.
Fourth, don’t put
a lot of stock in endorsements. Every
candidate has them. Trusted, prominent
community leaders are often included in campaign materials, touting the virtues
of the candidate. But like a job
reference, it’s no guarantee the candidate can/will perform the job. Take celebrity endorsements with a grain of
salt.
Here’s how to
avoid being a low information voter: (1) Know the issues the candidate will
encounter if elected. A county elected
official will encounter different issues than a state legislator or a Congressman. Know the difference. (2) Seek out the candidates and personally
ask their position on issues important to you, (3) Ask knowledgeable people you
personally trust who they are supporting., (4) Recognize that Party affiliation
does help. While it is not absolute,
generally Republicans are more conservative and Democrats more liberal.
One
hundred years ago, the U.S. faced a similar pandemic. Between 1918 to 1920, one in three people
were infected with the Spanish Flu worldwide.
Estimates are that 5% of the world’s population died. The Spanish Flu was the greatest tidal wave
of death since the Black Plague, but people voted. The Republic continued. COVID-19 won’t kill America, but low
information voters who pay little attention to their government may. Don’t be a low information voter.