Weekly Opinion Editorial
MISSING DISCLAIMER
by Steve Fair
According
to the Federal Election Commission (FEC) website: Any public communication
made by a political committee or candidate must display a ‘disclaimer.’ Disclaimers must be clear and conspicuous and
clear to the public, regardless of the medium in which the communication is
transmitted. The Federal
Communications Commission (FCC) requires sponsors of paid programs disclose
who is paying for the program at the beginning and/or the end of the
infomercial.
On Wednesday
night, President Joe Biden addressed the nation for eleven minutes from the
Oval Office. He spent the vast majority
of the time attacking President Donald Trump and aggrandizing Vice President
Kamala Harris. Following his address, the
big 3 (ABC, CBS, NBC) main stream media announcers fawned over Biden’s homily,
repeating his talking points and attacking Trump. There
was no pretense of fairness or neutrality.
All that was missing from Wednesday’s infomercial was a George Foreman
grill, a Snuggie, Oxiclean and a disclaimer.
Three observations:
First, government
is constantly running political ads at taxpayer’s expense. Millions are spent annually on so-called ‘education’
programs to secure an electoral advantage over the competition. Elected officials use statements, slogans, and
color schemes in their zeal to tutor the general public on their policies. They develop a brand at taxpayer expense and
then use it in their political campaign. That’s why incumbents have an advantage in
elections. They use taxpayer money to
self-promote and often attack the value system of the very people paying the
bill. That is likely not to stop, but
taxpayers should be aware of the practice.
Second, taxpayers
own the airwaves. Broadcast networks pay
nothing for the privilege to use the airwaves.
They are granted a license to broadcast on an assigned frequency. They develop programing and sell advertising,
but pay nothing for the right to broadcast.
In 1949,
the ‘fairness doctrine’ was implemented by the FCC. It required broadcasters to present
controversial issues of public importance in a manner that fairly reflected
differing viewpoints. In 1969, the U.S.
Supreme Court (SOTUS) ruled unanimously the ‘fairness doctrine,’ was
constitution and essential to democracy.
“The public airwaves should not just express the opinions of those who
can pay for air time; they must allow the electorate to be informed about all
sides of controversial issues,” the SCOTUS ruled. Equal time/fairness doctrine was in place
until 1987 when the FCC abolished the ‘fairness doctrine,’
Conservatives greatly benefited from the ‘fairness doctrine’ repeal. Rush Limbaugh revolutionized public radio starting
in 1988. Radio stations did not have to provide
equal time for opposing views, advertisers flocked to Rush and the conservative
message flourished. There have been
periodic calls for a return to the ‘fairness doctrine,’ but allowing the free
market expression of ideas is a better idea.
So long as the media consumer recognizes editorializing, let ideology battle
it out in the public square.
Third, good
journalism is important in a democracy. What
is missing in the media today is relative objectivity- a willingness to report/cover stores that are unflattering
to a preferred candidate. The ‘spin’ is
in- by all types of media. Reporting has
evolved into editorializing without the disclaimer. Principled, fair reporting has been missing
from the 4th estate for years.
A good start to help identify propaganda is by including a disclaimer as
required by federal law when media is carrying water for a candidate.
President
Thomas Jefferson once said newspapers should have four sections labeled: (1)
truth, (2) probabilities, (3) possibilities and (4) lies. Jefferson sarcastically said the first
section would be the smallest and the last the largest. “Advertisements contain the only truths to
be relied on in a newspaper,” Jefferson said.
FYI- the views expressed in this newspaper column are those of the author and the views expressed on broadcast media are seldom those of mainstream America.